In the world of marketing, customer analysis is nothing new. We all know the basics: understand your audience, create a product that solves their problems, and craft messaging that resonates with them. But what if I told you there's more to it than that? What if I told you there's a way to take your customer analysis to the next level, to become truly unrivaled in your messaging?That's what we're going to dive into today. We're going to explore customer analysis that goes beyond the basics, that delves into the heart of what makes your audience tick. We'll look at the customer side, of course, but we'll also examine the you and your offering side, finding ways to position yourself and your product in a way that sets you apart from the competition.And that's not all. We'll also explore the thinking above the thinking, uncovering ways to think about your messaging that will take it to exponential levels of effectiveness. This is what I call Unrivaled Messaging for experts, and that's exactly what you all are: coaches and personal brands who are experts in your field.So, get ready to take some notes. We're going to start with a bunch of questions and prompts to help you really understand your customer on a deep level. It might feel like a bit of a fire hose, but don't worry - we'll build a worksheet out of it to make it easy to follow along and put into practice. By the end of this post, you'll be well on your way to crafting messaging that truly sets you apart, that makes you unrivaled in the eyes of your customers.